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This web page has the following in the homepage, "Welcome to the Trade Association that represents the interests of all the current producers of kaolin china clay and ball clay in the United Kingdom." Our analyzers viewed that the web site also stated " Our member companies Imerys Minerals Ltd, Sibelco UK Ltd and Goonvean Ltd produce industrial minerals that are essential ingredients in the making of everyday objects and products used in and around homes and workplaces throughout the world." The Website also said " Follow the links to these companies to find out more about these minerals." The website's header had Ball Clay as the most important search term. It is followed by Kaolin, Imerys, and China Clay which isn't as highly ranked as Ball Clay. The next words they uses is clay surveys. clay development areas was included and might not be understood by search parsers.